Aaron
Drake
Design thinking + emotional resonance
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Hello! I'm Aaron, a Creative Director helping brands build emotional connections.
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Work
I enjoy the work before the work. The process, the give-and-take, and the ideeation.
I lead teams by making the decisions easier to make.
I turn brand direction into a visual language spanning product and marketing.
Design is how ideas become experiences.
Emotion gives brands meaning. Clarity gives them momentum.
I care as much about the process as the final outcome.
And I keep a personal art practice to stay curious and inspired.