DESIGN THAT
RESONATES
Brand strategy, visual identity, and product design.
Built for emotional connection.
Hi! I’m Aaron Drake, a designer & visual artist.
I build brands and products people feel. After leading global watch design for Michael Kors, Kate Spade, and Marc Jacobs, I help teams sharpen brand strategy, ship cohesive identities, and make art with equal parts play, empathy, and bite.
// Branding & Visual Identity
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Nova North Apartments
Rebranding Project
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Florida Apartments
Rebranding Project
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Canyon Creek Project
Visual Identity System
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North Carolina Apartment
Rebranding Project
// Graphic Design
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![Fossil Watch Tin]()
Watch Tin Designs
Illustration & Design
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![Sign Design]()
Signage Package
Strategy & Design
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![Album Art Design]()
Album Art
Layout & Design
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![Fossil Hangtage]()
Hangtag Designs
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![Watch Packaging Design]()
Package Design
Design & Creative Direction
// Watch Design
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![Michael Kors Watch Design]()
Michael Kors
Smartwatch Design
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![Kate Spade Watch Design]()
Kate Spade New York
Design & Creative Direction
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![DKNY Watch Design]()
DKNY
Watch Design
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![Marc Jacobs Watch Design]()
Marc Jacobs
Design & Creative Direction
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![Karl Lagerfeld Watch Design]()
Karl Lagerfeld
Design & Creative Direction
Featured Artwork
currently on exhibit at:
Nuditas, 2025
Digital Painting, 2021
Aaron Drake