Designer. Visual Artist. Creative guide.
This is the what. The who is always more complicated.

Aaron Drake always had a passion for art and design. His curiosity led him to graphic design, illustration, and analog film photography. This is when Aaron fell in love with the creative process. He studied Communication Design, Marketing, and photography at the University of North Texas. After graduation, he joined Fossil Group's in-house art department as a Designer and Illustrator.

His journey eventually led him to Watch Design - a beautiful balance of Graphic Design, Industrial Design, Jewelry Design, and Fashion Design. After building a world-class design team and growing Michael Kors watches into the top-selling fashion watch brand in the US, he went on to lead the design teams for DKNY, Marc Jacobs, Kate Spade, Karl Lagerfeld, and PUMA watches.

Throughout this time, he developed a high sense of empathy for the user experience by diving deep into why we create, how we bring meaning to objects, and what brings desirability and value to the user. He realized that the creative process is the inspiration, the obstacle is the way to a more creative outcome, and the journey of living a creative life is the true destination.

Now, Aaron is not just a designer and visual artist, but a story constantly being written. He is the impact he has made, the connections he has enabled, and the growth he continues to strive for. He is on a quest to create art for the experience of being alive, and his magical journey has given him the tools to make it happen.