Your brand is a promise of consistency. Rhyme with yourself as you evolve.

RULE 08: FOCUS (AGAIN)

Focus your skillset. Be the best at something - anything. Even if it is very focused and narrow, you have the opportunity to be the best.

”You can’t wake up if you don’t fall asleep.“

Augie Steenbeck: “I still don’t understand the play.”
Schubert Green: “Doesn’t matter. Just keep telling the story.”

RULE 07: START TODAY.

The best time to plant a tree is twenty years ago. The second best time is today.

RULE 06: LOVE THE CHAOS.

Control what you can, enjoy the ride with everything else.

I try to create something every day. I don’t always set aside time properly, and when I don’t, I can really feel it. I was thinking about this recently and asked myself why. While prioritizing the act of creating in my life, I realized that looking at why I create is more helpful than looking at what I create. Here are 9 reasons why I create. Why do you create?

RULE 05: PLAY.

“A little nonsense now and then is cherished by the wisest men.” -Roald Dahl

Not that I would take advice from a cartoon dog, but look how Bandit plays with Bluey and Bingo (IYKYK).

RULE 04: TASTE IS KING.

Right now, taste is more valuable than talent.

RULE 03: SLOW DOWN.

“Hey man, slow down, slow down. Idiot, slow down, slow down." - lyrics from The Tourist by Radiohead

RULE 02: WORK WORK WORK.

Thanks to Seth Godin, when anyone says “I don’t have any good ideas,” I reply, “Do you have any bad ideas?”

Quantity leads to quality. It is as simple as that.